The Originals – Cadbury and Age UK’s new campaign.
September 27, 2020
I am a fan of Cadbury chocolate, I thought I’d share their new marketing campaign with Age UK, called: ‘The Originals’.* 💜
Some of you may remember the spin off series to Vampire Dairies, also called ‘The Originals’.*
Cadbury has removed their logo and replaced it with inspiring stories from ‘The Originals’ on limited edition milk chocolate bars. 🍫
In previous campaigns, Cadbury portrayed how older people become lonely through a ‘lack of conversation’ between them and younger people.
However, this year’s theme is about how the rest of us are missing out on their stories, and words of wisdom.
Watch the video below:
The Originals plays on the idea that the rest of us (younger generations) are missing out by not speaking to older people enough to hear their stories or find pearls of wisdom conversations. (I agree, I spent all my life talking to my grandparents and great-grandmother and others for hours on end).
This video makes the viewer rethink what a ‘conversation’ with an older person is. As to them (and me), it’s not short, blunt question and answers. Trust me, older people have great stories to tell, so keep an open mind and listen to what they have to say. I promise you, you won’t regret it. 🤗
I feel like this campaign came at a good time, so many lives (particularly elderly people’s lives) were lost? Thus, conversations beyond a simple “how are you?” is imperative. 🤍🤍🤍
It is time for young people to show a real interest in listening to stories from older people. (Be it their grandparents or strangers!)
Cadbury and Age UK are encouraging young people to speak to older people and let them share their stories. This could allow for deeper connections to be made, especially during UK’s second lockdown.
Who knows, maybe both parties will benefit from these stories (not just older people who may be suffering loneliness).
Read more about the campaign and ‘donate your words’ here.