Burger King have partnered up with David Madrid, an advertising agency based here in Madrid, to create “The Menu Court.”
David Madrid have very innovative campaigns on their Instagram account such as the below:
Anyway, in my opinion, this one-minute video for Burger King is by far the best one they’ve created. See video below:
The Menu Court ad is a basketball court game is basically a customised Burger King menu which includes their infamous burgers, fries, drinks etc. placed on the court floor. 🍔🏀
The creative initiative behind the menu being on a basket ball court is to engage with customers and also get both basketball and Burger King fans involved playing games and score from one of the products, as stated in the ad.
I love this unique campaign – and who doesn’t like winning free food, basketball and the Burger King brand? 😉
Let me know your thoughts in the comments below.
PS. Read my last post re: Maltesers – #TheMassiveOverShare Campaign For New Mums here.