Happy Easter From Me To You – Cadbury Mini Eggs Rebrand.

April 5, 2021

Happy Easter everyone! 🐣

Hope you’re all having a good few days off – it has been so busy at work for me (and life has been up and down as last year). So, these last few days have honestly been what I’ve needed. It’s been so nice to eat, relax, and just chill.

I don’t celebrate Easter but I am thankful for this long bank holiday. I also appreciate all the Easter eggs I have been having. 😋

Unfortunately, I haven’t had any Cadbury Mini Eggs, as I haven’t found them where I live? I think it’s just sold in the UK. Speaking of Mini Eggs, Cadbury rebranded their iconic packaging and I am here for it!

They have also now made their Mini Eggs available ALL YEAR AROUND, so when I am back in London, I will be purchasing many packets! 💜🍫

Cadbury created this new packaging in collaboration with a strategic brand design agency called Bulletproof that “encourages hiding and sharing, at any time of the year”.

The agency had previously worked with Cadbury on the rebrand for Dairy Milk in 2020, so they were a great fit for the rebranding.

“For many people, it’s that one brand that is intrinsically linked to Easter, bringing back happy memories of their childhood and giving opportunities to create new memories with their families today. Our challenge was to capture that intangible feeling in the brand’s new visual identity. Retaining many of the previous design’s recognisable brand elements, such as the yellow and purple colourways and on-pack egg photography, the new identity builds on the ‘core values of quality and goodness’ that it introduced for Cadbury.”

Jamie Gandee, creative director at Bulletproof.

See their new packaging below:

Image Credit: Bulletproof.

Previous packing:

Image Credit: Bulletproof.

This new look is simplistic, creative and of course familiar to me. But I’m sure that is the case for many Cadbury fans. What do you think? 👀

Hope you all have a good day today and a great rest of the work. (It’s a four day week so I’m sure it will fly by?). I will aim to get new posts out this weekend, so keep an eye out.

Hope you enjoyed this! 🙃

If you want to see more Marketing campaigns that I wrote about, click here.

Until next time…

With Love,
Salma

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